GameStop’s digital-first transformation pinpoints the company to the tech hub of Seattle, Washington for fresh talent in the physical world. 

Back in May, GMEdd revealed that GameStop was hinting towards a new corporate location in Florida. While nothing has been officially announced regarding Florida, the appearance of Florida-based hires on LinkedIn as well as Florida-based positions on GameStop’s careers page have only increased.

All your base are belong to us.

During Ryan Cohen’s brief speech at The Annual Shareholders Meeting, the GameStop Chairman made it clear that the company may not ever announce these strategic decisions.

We know some people want us to lay out a whole detailed plan today, but that’s not gonna happen. You won’t find us talking a big game, making a bunch of lofty promises, or telegraphing our strategy to the competition. That’s the philosophy we adopted at Chewy.

Without official word from the gaming retailer, investors are left to analyze breadcrumbs to learn what comes next for the public company.

For the last few weeks the breadcrumbs have pointed to GameStop branching out to the rapidly-growing tech hub of Seattle, Washington.

Career listings

Over on the GMEdd Discord Server, a bot has been developed to track all of GameStop’s public job postings. Readers can join the server via GMEdd.com/Discord to keep tabs themselves.

A search for career postings in Seattle on GameStop’s website shows a variety of corporate level openings, with categories ranging from Data Science to Merchandising, posted just within the past week:

It is important to note that while the GameStop Careers platform only goes back to mid-June, GMEdd began taking note of Seattle jobs making their starting appearances in May. Several Merchandising and Data Science jobs have already been filled in the rainy city, making their mark on GMEdd’s GameStop Tech and E-commerce Hires Spreadsheet.

GameStop’s decision to expand corporate to Florida could be easily explained through Ryan Cohen’s deep roots in the palm tree state, along with many former Chewy execs remaining in the area — but what reason would the gaming retailer have to expand to Seattle?

Home to Tech & E-Commerce Giants

According to Statista, nearly 11% of Seattle’s workforce is employed in tech. Jacqueline McGraw of sf.citi believes that Seattle’s tech scene looks a lot like San Francisco’s did nearly a decade ago.

Even with remote work on the rise, the number of tech jobs in Seattle is growing and tech companies are expanding their footprint in the Pacific Northwest. Seattle appears to be following a similar tech policy trajectory to that of tech giant San Francisco.

Behind Chewy, Amazon and Zulily are two of GameStop’s favorites to poach from; 31 of the recent public hires come from Chewy, 22 from Amazon, and 19 from Zulily.

Both Amazon and Zulily have established headquarters in Seattle. LinkedIn and Crunchbase reveal that 17 of the hires have indicated Seattle as their primary location.

With Cohen heavily influenced by Amazon’s customer-obsessed mantra and Amazon remaining one of the biggest threats to e-commerce retailers, it’s also no surprise that GameStop is poaching more senior executives, including new CEO Matt Furlong and incoming CFO Mike Recupero, from the e-commerce giant. 

GameStop’s known Seattle-based senior executives include: Matt Furlong, Chief Executive Officer, [Former Amazon] · Mike Recupero, Chief Financial Officer, [Former Amazon] · Matt Francis, Chief Technology Officer, [Former Amazon] · Elliot Wilke, Chief Growth Officer, [Former Amazon] · Rob Mayer, SVP of Merchandising, [Former Amazon] · Ken Suzuki, VP, Supply Chain Systems, [Former Zulily]

At first glance, it may seem odd that GameStop is poaching from Zulily; an e-commerce company that sells clothing, footwear, toys, and home products isn’t a competitor to GameStop.

However, it shouldn’t come as much of a surprise to those who have studied the prologue to this entire saga.

When I left you, I was but the learner

A look into the past tells us that the Co-Founder and Former Chairman of Zulily, Mark Vadon, was previously hand-picked by Ryan Cohen to serve as Chewy’s first Chairman of the Board. 

The Man Who Found Gold In Dog Food, published by Forbes in early 2017, details the story of Chewy’s past told through Ryan Cohen’s experience building the e-commerce giant. 

Cohen flew to Seattle to meet with Vadon, who was impressed by Cohen’s attention to detail. Not only did he agree to become Chair, but also to invest $5 million into Chewy after meeting Ryan

Chewy’s About Us page on March 3, 2015 featured Ryan Cohen as CEO and Mark Vadon as Chairman

Mark Vadon and Ryan Cohen share a similar lay-low strategy when it comes to running their online-based businesses, as revealed in a rare October 2014 GeekWire summit interview with Vadon.

It turns out that Vadon — who has built one of the most powerful e-commerce companies in Seattle since Amazon.com — consciously avoided press in the early days so as not to tip off competitors to the success they were seeing in the business.

The Zulily Chairman joins GeekWire to talk about building big technology companies, the future of e-commerce and more. Vadon had just begun his role as Chewy’s Chair at the time of this interview.


Vadon draws an analogy to oil drilling to explain this philosophy.

When you are drilling and you hit an oil patch, the last thing you want is people coming and drilling right next to you… It is important to put press off as long as you can.

In a separate TechCrunch article from 2017 post the sale of Chewy to PetSmart, Vadon is quoted as giving advice on staying low profile directly to Ryan Cohen and the Chewy team “to better avoid competition”.

Big Sky Ahead

Vadon’s latest venture is Big Sky Growth Partners – a blank check company or special purpose acquisition company (SPAC) incorporated on February 11, 2021, immediately following the GameStop frenzy in late January. 

Not much is known about Big Sky’s intentions, however SEC filings suggest they intend to leverage the deep expertise their team has in growing digitally native Internet Retail and Direct-to-Consumer companies. Big Sky intends to focus their search on these sectors or technologies that power these sectors.

LinkedIn activity suggests that Vadon was following the GameStop frenzy in late January, liking content relating to Reddit-fueled short squeeze events. Could it be that, like fellow former Chewy board member Larry Cheng, Vadon is continuing to mentor and support Ryan Cohen?

After all, GameStop’s first significant tech hire under Cohen’s direction was Matt Francis to the role of Chief Technology Officer. Francis, a Zulily veteran, was formerly Chief Technology Officer at Seattle-based Flyhomes, a company Vadon is both a board member of and investor in.

It is possible that Francis was recommended to Cohen by Vadon given their extensive history together.

Seattle silence

There isn’t much Seattle chatter on LinkedIn yet, but we think that may change soon. Rob Mayer, SVP of Merchandising and Amazon vet, shared a post on July 2nd on LinkedIn highlighting new roles in Seattle and that there would be more to come.

Jordan Holberg, the eccentric Principal Engineer at GameStop GMEdd uncovered only days ago, shared a tweet on May 11, 2021 where he polled his followers on whether to move to Washington or Florida.

Could these be two relocation options he was given as part of his employment contract at GameStop?

Why does it matter?

Of course, Amazon and Zulily are not the only major companies based in Seattle. It’s also home to countless other major players in the tech and gaming space including Microsoft and Valve, the company behind PC gaming giant Steam.

We already know GameStop has formed strategic partnerships with Microsoft, and the gaming retailer plans on expanding more into PC hardware. Nintendo has offices in Seattle as well.

GameStop expanding out to Seattle could indicate that the company is, in fact, evolving into a technology company, which Cohen pointed out as a need back in his November letter to the board.

Career postings and activity on LinkedIn continue to provide clues to what the future of GameStop will look like. GMEdd has now counted over 70 key tech hires under the new leadership, and that’s just from what we can see publicly on LinkedIn.

Based on current information, investors can expect to see an influx of new hires coming from the Seattle area and LinkedIn posts pointing to more Seattle-based job openings from GameStop.

New hires and new career listings are evidence that GameStop is undergoing a transformation under Ryan Cohen’s leadership. The company, which was founded in 1996, has always been based in Texas.

With chatter heating up around South Florida developing into the next best tech hub, and Seattle already being home to many FAANG offices and dubbed “Silicon Forest”, GameStop expanding to these cities in particular shows us that it’s taking big steps towards its evolution to a technology company.  

Recall new Seattle-based Chief Technology Officer Matt Francis’s optimistic LinkedIn post from April, where he declared GameStop’s transformation will be studied in every business school for the next decade. 

Perhaps establishing roots in Seattle is part of the prologue of a groundbreaking transformation story taking place at GameStop.

Jenna and vestro contributed. Toast edited and contributed.

Sources: Big Sky Growth Partners Form S-1, Mark Vadon on LinkedIn, Jordan Holberg on Twitter, GeekWire, Chewy.com About Us (May 2015), sfciti.org

While GMEdd usually publishes fundamental research and corporate news, a reader offered to share their thoughts after attending GameStop’s 2021 Annual Shareholder Meeting. We decided it would be valuable for all investors to hear about the experience.

GameStop, the video game retailer from our childhoods, had become an unlikely pivotal part of so many lives in 2021, including my own. 

For myself, what had started off as a ~$5,000 bet on call options was raised to a $30,000 investment following my review of the original Research Report published by GMEdd.com in January. This was the entirety of my savings at the time.

When I found out that the company invited stockholders to attend The Annual Meeting at the company’s corporate headquarters in Grapevine, Texas I couldn’t miss it.

I booked flights for my significant other and I, as we are both GameStop investors, and began preparing for the meeting. We booked a few extra nights to enjoy the food, art, music, and history while in town.

On Tuesday morning we departed Southern California and couldn’t have been more excited. As we were preparing to board our flight we crossed a symbolic moment in our financial freedom. For the first time, the value of my portfolio surpassed $1,000,000.

Watching that figure appear on my screen immediately brought me to tears as the seemingly impossible was right there in my hands; a moment I’ll never forget.

The day of the Meeting

We arrived at GameStop HQ via Uber where a GameStop employee in a safety vest was on duty and kindly escorted us to the entrance of the meeting. The walk was several minutes long and we had the opportunity to discuss my experience as a shareholder and how much this meeting meant to so many. Our escort was very friendly and expressed his enthusiastic support for us as shareholders before going on to recommend some of his favorite local barbecue joints and entertainment.

One thing was clear, GameStop made it a point to share with their employees what this meeting was truly about given the current circumstances — expressing their gratitude and support for shareholders.

We checked in and entered the meeting chamber with half an hour till 10. Despite being early, the room was already packed, although we did manage to score a pair of seats in the second row; I counted approximately 120 attendees.

It wasn’t until later that I found out GameStop had established an overflow room to accommodate even more attendees. Based on a conversation with one of those shareholders later that afternoon, GameStop staff was continuously bringing out more and more chairs to accommodate the shareholders in overflow as they arrived.

  A warehouse room was being repurposed for overflow attendees, where a monitor was set up to view the main room.

Before the meeting began, GameStop passed out gift bags: GameStop branded drawstring backpacks containing mixed contents including a GameStop tee shirt, bottle, pen, etc.

When Sherman took the floor, he announced that they prepared 200 of these gift bags and made a joke about them running out a lot sooner than they thought they would.

Sherman’s attitude was very personable and he made several comments that kept the attendees laughing prior to beginning the meeting. Unlike the presentations stockholders are used to during ER conferences, it was unscripted, kind, relatable and filled with gratitude.

Prior to the start of the meeting, we were presented with short live clips of both Larry Cheng and Ryan Cohen on the large screen sitting ahead of us. As the incoming Chairman virtually checked in with us via zoom, absent of any comments, the crowd of shareholders clapped with enthusiasm; the energy in the room was surreal.

The meeting began with an announcement from Dan Reed, General Counsel and Corporate Secretary,

There are present at this meeting, in person or by proxy, more than the majority of all shares that are entitled to cast votes.

Shareholders may have overlooked the true meaning of this statement and got carried away upon hearing this. The room was flowing with excitement as the crowd began standing up to clap at the news; Dan smiled with content to see the investor enthusiasm.

Shortly thereafter, GameStop announced the preliminary results of various votes including Election of Directors, Advisory Non-binding Vote on Executive Compensation, and Ratification of the Appointment of Independent Registered Public Accounting Firm.

Then, we were presented with what in my opinion was the biggest part of the meeting, a few heartfelt statements from Ryan Cohen, GameStop’s new chairman.

The following are a few statements that were made:

We’re trying to do something that nobody in the retail space has ever done.

We continue to be blown away by your passion and support. You guys inspire us to think bigger and fight harder. 

You won’t find us talking a big game, making a bunch of lofty promises, or telegraphing our strategy to our competition… moving forward we want you to judge GameStop based on our actions and not our words.

As my dad would say, “buckle up.”

You can read Ryan Cohen’s full speech here on GMEdd’s June 9th AGM post.

Hearing Cohen make these statements was heartfelt. They felt genuine, and as if he was filled with just as much joy as the rest of the shareholders that attended.

While many of us are constantly seeking catalysts to extend our already well-justified confirmation bias, I believe these statements are just as good as any and I couldn’t be more satisfied with the presentation GameStop Corp. and Cohen put on for shareholders.

At any rate, the message was clear: GameStop is doing something that’s never been done before, buckle up and trust the process.

After the meeting

After the meeting I rushed to the door to pass out red headbands that I adorned with the $GME ticker, diamond hand emojis, and a stenciled decal of  The Roaring Kitty’s famous cat, a roaring kitty.

The headbands were accompanied by a letter I wrote to express my gratitude to the $GME investor base and share my vision of paying it forward and making a true impact within our communities. I brought a little over 200 headbands and ran out before being able to provide them to all attendees.

Post-Meeting Meetup

A large amount of shareholders reconvened at Boomerjack’s Grill & Bar, a local spot where we celebrated the successful meeting with drinks, food and comradery.

The diversity in shareholders — be it location, occupation, or age — was outstanding. One shareholder drove over 30 hours, from Rhode Island to Texas, to attend. The only thing we all had in common was love for the GameStop investor community and enthusiasm towards the future of the company.

We drank and laughed, celebrated and cried. So many shareholders expressed sincere gratitude for the words I shared. One shareholder even offered my significant other and I a place to stay, stating that his home was our home. The love received from this community was out of this world, true, sincere appreciation and gratitude. It was a day we’ll never forget.

Closing words

As an investor and an individual looking to break the financial chains that have bound my family for generations, I couldn’t have asked for more from the company and the thriving investor base. It is a blessing to have been afforded the opportunity to take part in this monumental day in company history and to meet so many stockholders that share the same passion, love, and support for the movement that is GME and the transformation of the retail giant.

During our flight, we saw a mountain peak extending through a thick layer of clouds, and the following thought came and stuck with me:

As the peaks of powerful mountains pierce through the clouds and into the great vastness of clear blue skies, so too shall our diligence pierce through and beyond the false, fragile and manufactured veil of greed leading us into the vastness and clarity of the great unknown.

sandwich guest wrote this article exclusively for GMEdd, Toast edited

Photo sources: AndBolos on Twitter, YouTube a4SicgRYTmk, MrRager1989, sandwich

The 2021 GameStop Annual Shareholder Meeting has officially concluded, setting the stage for Q1 2021 Earnings at market close and the proceeding conference call at 5:00pm EST.

From 11:00am to 11:15am at 625 Westport Parkway, Grapevine, Texas, the gaming retailer’s board worked to confirm new nominees such as Larry Cheng, the first investor in Chewy and a mentor to Ryan Cohen.

Ryan Cohen, now officially chairman of the board, gave a speech via Zoom to the crowd of over 200 shareholders. GMEdd has transcribed the speech, available below.

Ryan Cohen’s Speech

…We ushered in a whole new era of GameStop. On a personal note, I want you to know I’m humbled to be elected to your board and serve as your Chairman. We have a lot of work in front of us, and it will take time.

We’re trying to do something that nobody in the retail space has ever done but we believe we’re putting the right pieces in place and we have clear goals: delighting customers and driving shareholder value for the longterm. The management team and refreshed board will remain totally focused on
these goals at all times.

We know some people want us to lay out a whole detailed plan today, but that’s not gonna happen. You won’t find us talking a big game, making a bunch of lofty promises, or telegraphing our strategy to the competition. That’s the philosophy we adopted at Chewy.

Here are a few things we’ve done so far: refresh the board, added technology and retail experience to the leadership team, paid off all our long term debt and strengthened the balance sheet, and begun laying the foundation for long term growth.

Moving forward, we want you to judge GameStop based on our actions, not our words. Thank you everyone, and as my dad would say, “buckle up.”

In an effort to give investors their Cohen-fix, Ryan spoke about the progress his team has made at GameStop.

Twitter update

Ryan Cohen has since changed his Twitter bio, proudly representing his new role at GameStop alongside his past at Chewy.

Now, investors eagerly await the Q1 2021 Earnings release, supplemental presentation, and conference call.

Source: gmegang1 on Twitter (photo), Ryan Cohen on Twitter

While investors speculate whether or not GameStop is going to the moon, GameStop packs its bags for a trip to Florida.

Job postings on GameStop’s website, along with activity on LinkedIn and Twitter from employees, seem to be hinting towards a South Florida-based customer support center for GameStop.

Career Listings

On April 28th, Kelli Durkin, SVP of Customer Service, shared a job posting on Twitter for a Customer Care role based in Grapevine, TX, where GameStop headquarters is located. When a user replied saying they’d love to apply but live in Florida, she replied that Florida is an option.

Just six days later on May 4th, GameStop posted a job listing for a Customer Care Support role based in Fort Lauderdale, Florida.

We are looking for individuals to manage multiple contact channels simultaneously, phone calls, email, chat and possibly social media. You may also help our store and field leaders via phone. The right candidate will have an infectious personality, a desire to engage in meaningful conversation, the ability to think critically on-their-feet, and a passion for genuinely helping others. Having love for gaming is an added bonus!

On May 8th, Ryan Cohen retweeted the post from Durkin, his first retweet since joining the board of GameStop.

On May 17th, job listings for Training Specialist I & II in Grapevine appeared, noting the positions may be remote but must be in the South Florida area if so.

Sometime later in the day, the same two positions were added again to the careers page, but with a Tallahassee address.

LinkedIn Activity

When Ryan Cohen was asked how he finds his management teams during a 2018 Miami Herald interview, he gave his endorsement for LinkedIn.

We use a special proprietary tool called LinkedIn and we look for people with very relevant experience at companies we respect and we shoot them a message. … We hand-picked these people. They are the best of the best, the Navy Seals of management teams.

Kelli Durkin, SVP of Customer Service for GameStop and the woman responsible for building Chewy’s brand reputation into what it is today, still has Miami-Fort Lauderdale Area listed as her LinkedIn location despite working for Texas-based GameStop since March and being active on the platform.

Robbie Lowenbein, Director of Continuous Improvement at GameStop and former Chewy employee, has Tampa FL as his LinkedIn location for GameStop, and recently posted a customer support role for the Miami-Fort Lauderdale area.

Wes Burke, GameStop’s Vice President of Human Resources, has also shared a bullish post on LinkedIn describing the customer care team as located in Dallas/Fort Worth as well as Fort Lauderdale, FL.

Want to join the biggest transformation in retail history!?! 🚀🚀🚀

Chewy

It’s worth noting that Chewy started in South Florida and still operates the business from the Fort Lauderdale area.  Chewy employs over 17,000 people nationwide, with 3,000 in South Florida, making it one of the largest locally based employers in the region.

With an office nearby, GameStop could easily tap into Chewy’s talent pool. GameStop has been recruiting hordes of former Chewy employees, and it is possible that the lack of forced relocation has been a major incentive.

GameStop has not made any announcements regarding a Florida-based customer center, despite job postings and LinkedIn activity pointing to it.

Jenna guest wrote this article exclusively for GMEdd, Toast contributed

Sources: Kelli Durkin on Twitter, GameStop on LinkedIn, Wes Burke on LinkedIn, Robbie Loewenbein on LinkedIn, MiamiHerald

The SEC updated their Failure to Deliver (FTD) data today, covering the period starting March 1 through March 12.

Go figure, GameStop had FTDs every single day!

This is not a new trend, and highly unusual for any stock. Since we’re all about open source information, I’ve pulled together a file of all the fails since last July. I’ll refrain from speculating on what this means here.

Click here or on the download icon under the table to investigate the data on your own.

Source: U.S. Securities and Exchange Commission

GameStop will report earnings after the market closes on Tuesday, March 23, 2021. This will be followed by an investor conference call at 5:00 pm Eastern

During the Q4 conference, the viewer cap was reached before it had even begun, so tune into GMEdd.com where we will be livestreaming the call for everyone.

Read the full transcript here.

Source: GameStop News Room



We’re trying something new.

When the U.S. House Committee on Financial Services held their GameStop hearing, we held a live chat. For the first time, GMEdd.com readers were able to conjugate in a fast-paced discussion, sharing their thoughts on the stock and the madness, and it was a success.

We’re hoping to foster new discussions through opening an Official GMEdd.com Discord server. Here, we can all share our analysis, research, stock-tips, and even memes, and there won’t be any special privileges, paid access, or invite-only nonsense. 

If this sounds like something you are interested in, come check it out!


Join in the next 24 hours for a Day One badge, to recognize your early support!

Source: Discord

On Thursday, a House committee will hear testimony from Robinhood CEO Vlad Tenev, Melvin Capital CEO Gabriel Plotkin, and Citadel CEO Kenneth Griffin.

Given that the nuances of the situation are only understood by those with a deep grasp on naked short interest, retail brokerages, hedge funds, and market makers, we at GMEdd decided it would be best to lay out some of the questions that need to be answered by the men that rarely allow themselves to be questioned in the public eye.

Read the full statement here

Rad Ballzman going off on Twitter with the GME story and a valuation model.

Check it out on Twitter here.

 

Here’s the full text version:

GameStop (GME) closed Friday at $35.50, up 1000%+ from its all-time low close of $2.80 on April 3rd, 2020. The company had been de-rated to below liquidation levels. The enduring mainstream/sell-side narrative has been that GameStop is a rudderless ship without a sail; dead/dying, Blockbuster 2.0, a relic B&M retailer of a bygone era whose legacy physical gaming software based business is mere years from obsolescence, and there is no hope. Talking heads like Jim Cramer are asserting that the rapid price re-rating that occurred last week (~+100% on the heels of a Sunday settlement with RC Ventures (Ryan Cohen’s [Chewy Co-founder and e-commerce savant] investment vehicle) is malarkey and going so far as to call up the company BEGGING them to issue shares.

I have heard this story for years. Personally I began investing in GameStop with 100 shares @ ~$19/share in 2017. Fast forward to August 2019 and as I averaged down it became my largest position. Today GameStop remains by far my largest investment holding, and I have no intention of selling before the stock reaches fair market value. And FMV is not nearly upon us.

On behalf of a loose shareholder collective representing 4.0% of GameStop’s shares outstanding I contacted RC Ventures amid the recently resolved activist fight, lending our support behind the direction they laid out in their  November 16th letter  to the board. While the direction of Ryan’s vision largely aligned with that of the existing management team, his proven track record of delivering delightful digital experiences through what his team built at Chewy resonated deeply with myself & other members of the shareholder community. Ryan, Alan, and Jim’s appointments to the further refreshed GameStop board truly change the game.

And so tapping into the thousands of aggregate hours that this loose shareholder collective (and let me be clear, I disclaim all beneficial ownership beyond my small personal ownership stake. It’s simply easier to speak with one voice for the many) has spent analyzing GameStop across every facet of its business, we have decided to put forth this thesis articulating why GameStop’s future remains far brighter than the FUD campaigns, talking heads, and short parties would have you believe.

There are assumptions that underpin any transformation. In our view, the general themes of the GameStop Reboot strategy laid out by legacy management have borne fruit. Married with the accelerated pace of implementation that can be expected by an entrepreneurial ego like Cohen’s, new ideas and business models building off the successful base reboot can be enacted at breakneck speed. Metaphorically I put it like this, the ship is built (the legacy business, supplier/customer relationships, etc.) and GameStop is upgrading from a wooden boat at risk of the wind (console cycle) to an asset lighter hovercraft that retains the core competencies but expands beyond and gains a powerful e-commerce rocket engine that it would’ve otherwise never had. We appreciate that our timing, estimates, and assumptions may prove inaccurate. In our view, given the expected retrenchment to a North American entity, continued domestic store closures, expanded advertising tech platform, Microsoft revenue sharing , etc., the reinvented business offers the following bear, base, and bull valuation targets using an exit multiple on forecast 2023 EBIT:

    • Bear: $39.87/share, $2.8B market cap; 9x $411M EBIT in 2023, discounted at 10%
    • Base: $87.16/share, $6.1B market cap; 12x $674M EBIT in 2023, discounted at 10%
    • Bull: $169.420/share, $11.8B market cap; 15.4x $1,017M EBIT in 2023, discounted at 10%. Note the anticipated Tylee the teacup poodle multiple expansion from 15x to 15.4x EBIT.

We’ve attempted to be tempered in our valuation approach. You can find further detail at GMEDD.com, but we will tease the following bull case highlights:

    • $1B in G&A savings through decreasing store count to 2,000 by 2023
    • Advertising technology platform—each PowerUp Rewards member represents ~$25 annually in customer acquisition cost to advertisers; yielding an incremental ~$700M in revenue @ ~45% gross margin
    • E-Commerce; achieves ~45% of total revenue by 2023, with much of the growth incremental to the B&M business model