“One day Chewy CEO Sumit Singh is going to come in to work and the entire office will just be empty, the trash cans overflowing after GME poaches everyone below him including the janitorial staff.” – woodcubed

GameStop’s recruiting team is relentless.

Several E-commerce giants have sacrificed executive talent to GameStop while the gaming retailer undergoes a historic transformation.

Just Chewing Away

Chewy’s Vice President of Engineering, Mark Bixby, has left his career at Chewy where he was responsible for building Chewy’s e-commerce platform, to take part in engineering the revolution of gaming.

Mark Bixby is now working remotely from Boston for GameStop Corp.

the revolution

In August, GameStop’s Group Director of eCommerce Engineering made a bold claim while searching for candidates to fill never-ending positions at the transforming gaming retailer, stating:

Want to be a part of engineering the revolution of gaming?

In the last six months, GameStop has recruited over 70 individuals from Chewy alone, including several vice presidents and team leaders.

GMEdd’s full tech hire sheet is available on our Report and Models page.

the navy seals of management teams

While this many hirings of this caliber is always impressive, Mark Bixby’s recruitment was anticipated by GMEdd 4 weeks ago.

In June, GMEdd built the GameStop Tracker, a publicly-accessible bot that alerts investors of new job postings at the company, using open resources.

You can check out the bot on our Discord server #gme-tracker.

The job posting by GameStop Corp. for a VP of Engineering, Ecommerce on September 2nd, 2021 caught our eyes.

Why? Because it was meant for Mark Bixby, literally.

GameStop’s job posting on September 2nd, 2021

It’s typical for a corporation that already has the candidate to establish a job posting in which anybody can apply, with the description defining the already selected candidate.

They just said the quiet part.

Oops.

Sources: GameStop.com Careers, Mark Bixby on LinkedIn

Since Ryan Cohen’s tech centric takeover, GameStop.com has faced constant updates in pursuit of e-commerce perfection.

Back in March of 2021, after over two decades of GameStop’s classic pure black and dark red logo, the company’s website was updated to feature all red lettering, seemingly putting the past behind them.

Following this update in June 2021, GMEdd took note of GameStop refreshing their corporate branding to a sleek black and white, a bold new look for the aspiring tech company’s digital presence.

Two months into Cohen’s entrance GameStop tried going all red.

Now What?

Within the past week, GameStop has updated its website logo, again, but not to their black and white logo from June, to something new we’ve never seen before.

The GameStop logo remained largely unchanged from 2000 until now.

Now, the logo is back to its original black and red, but the exact colors used are different. The red letters are now a more subdued shade of red, and the black letters are in a lighter shade of black.

The logo’s signature Impact font is also notably modernized, featuring curved edges in exchange for the old sharp lines.

Sharp lines are out, curvy is in.

We can’t help but take note that there’s another certain e-commerce giant with a very curvy logo, all the way from a to z.

Updates Across the Board

The logo change isn’t the only fresh look on the website. 

GameStop.com’s digital storefront has gone through several major overhauls since Cohen took over and it’s likely we will continue to see incremental changes to the platform.

GameStop’s Investor Relations page has also undergone a significant update, introducing new branding with refreshed font, and fun gaming-related banners. 

It is as if they’re trying to appeal to a new kind of investor

GameStop’s new board pushed for an update to their investor relations pages.

The update to GameStop’s investor relations appeared on September 6th, 2021, shortly before GameStop’s Q2 2021 Earnings announcement.

The branding seen in this section of their site matches that of the job listing posts by GameStop on LinkedIn that started about a month ago.

GameStop’s branding is facing refreshes in all departments.

GMEdd’s Tech Hires sheet details over 180 tech-related hires since RC Ventures’ January takeover, including new designers and graphic artists.

Pixel by pixel, GameStop must implement both subtle and powerful changes, while retaining the retail giant’s distinguished look that gamers across the world have resonated with for over twenty years.

Jenna and Toast wrote this article exclusively for GMEdd, Toast edited

Sources: Wayback Machine, Wayback Machine, GameStop.com, GameStop on LinkedIn

On Sunday, September 26th, the GameStop Chairman tweeted an old American proverb in a telling manner towards his strategy.

After Ryan Cohen co-founded Chewy in 2011 and sold the company to Petsmart for $3.35 billion just six years later, the financial media was dying to know the e-commerce mogul’s next start-up.

In a surprising move that disrupted retail brick-and-mortar unlike ever before, Ryan Cohen’s RC Ventures was awarded 3 seats on GameStop’s board in January 2021.

Since then, Cohen has cleared house, with fresh officers and new management now at the helm of the gaming giant.

The reception

While the talking heads of the financial world still try to make sense of it, the stock is up 1,725% since September of last year and Ryan Cohen has remained silent about his strategy, driving them crazy.

Analysts such as Loop Capital’s Anthony Chukumba stay awake at night over GameStop’s antics, refusing to cover the stock.

Ryan Cohen explained this mindset to shareholders at GameStop’s annual meeting.

We know some people want us to lay out a whole detailed plan today, but that’s not gonna happen. You won’t find us talking a big game, making a bunch of lofty promises, or telegraphing our strategy to the competition. 

The Twitter Genius

One look at Ryan Cohen’s Twitter and you would be hard-pressed to believe this man is running any public company, nonetheless one the market values at $14 billion.

Ryan Cohen has been tweeting comedic gifs and hard-to-decipher memes for almost a year now, but his most recent didn’t take long for investors to comprehend.

On September 26, 2021 Ryan Cohen tweeted, “Talk is cheap, it takes money to buy whiskey.”

The phrase “talk is cheap, it takes money to buy whiskey,” which was first ever seen in the Chicago Daily Tribune on November 21, 1891, means that it’s easier for someone to say that he will do something than to actually do it. 

Many who run public companies make a bunch of lofty promises, leaving Ryan Cohen as a contrarian. He prefers to execute.

Work Hard in Silence

While GameStop rarely announces corporate strategy, GMEdd has logged over 180 tech-related hires at GameStop Corp., just via LinkedIn.

Something must be brewing.

A recent job posting at GameStop.com for a Senior Full-Stack Order Management System Software Developer at the new Florida center reveals that GameStop believes the hype is real, and they are now laying the foundation for the next generation of an iconic company.

GameStop’s job posting often reveal what the up to behind-the-scenes

Although many GameStop investors are eager to hear more from the reserved Chairman, the tweeting of a simple proverb is enough to raise some’s bullish spirits.

Let’s just hope it’s some nice whiskey.

Sources: Ryan Cohen on Twitter, GameStop.com

Customer care was always the focus at Chewy, so GameStop’s increased investments in support for the gaming retailer should be no surprise.

GameStop Corp. today announced that the company plans to hire up to 500 employees at its newly-leased customer service center in Pembroke Pines, Florida.

The new 30,000 square foot facility is expected to be operational by the end of 2021.

First Stop to the moon, Florida

On top of what we saw in the spring, GameStop has reportedly been recruiting vigorously in South Florida, with the company’s very own Kelli Durkin, Senior Vice President Customer Service, sharing a photo of a new billboard via Twitter.

GameStop may finally be embracing their new meme status. How do you do, fellow kids?

The SVP has been interactive with fans on Twitter, sharing selfies at corporate events and around the office.

When Ryan Cohen, GameStop’s Chairman, was asked how he finds his management teams during a 2018 Miami Herald interview, he gave his endorsement for LinkedIn.

We use a special proprietary tool called LinkedIn and we look for people with very relevant experience at companies we respect and we shoot them a message. … We hand-picked these people. They are the best of the best, the Navy Seals of management teams.

Posts searching for talent are rampant on LinkedIn, with a clear emphasis on hiring gamers who have passion.

Justin Margerum is just one of the latest recruiters for the new GameStop.

Why Florida?

Back in May, GMEdd.com speculated in a piece titled GameStop Hints at New Florida Office that the fast-paced e-commerce initiatives warranted the company soon opening a Florida-based call center.

Job postings on GameStop’s website, along with activity on LinkedIn and Twitter from employees, seem to be hinting towards a South Florida-based customer support center for GameStop. [GMEdd.com, May 18th 2021]

GameStop claims that the facility will be an integral part of the Company’s U.S.-based customer care operations.

South Florida is hot for startups

Entrepreneurs are flocking to South Florida to start companies, Kerry Close of Inc.com claims.

The region is emerging as a hotbed for startups, local entrepreneurs say, with 139 companies on the Inc. 5000 list based in the Miami-Fort Lauderdale-Pompano Beach metro area. No one particular industry is flourishing in the region–everything from health technology to media to food boast fast-growing companies.

There are also economic benefits to relocating to South Florida, such as the lack of income tax in the state, and cheaper living costs than can be found many other startup hubs around the country.

While GameStop Corp. isn’t a startup, the transformation story isn’t far from one.

Past Success

It’s worth noting that Chewy started in South Florida and still operates the business from the Fort Lauderdale area.  Chewy employs over 17,000 people nationwide, with 3,000 in South Florida, making it one of the largest locally based employers in the region.

Ryan Cohen co-founded Chewy in 2011. In 2017, Chewy was acquired by PetSmart for $3.35 billion, which was the largest ever acquisition of an e-commerce business at the time.

With an office nearby, GameStop could easily tap into Chewy’s talent pool. GameStop has been recruiting hordes of former Chewy employees, and it is possible that the lack of forced relocation has been a major incentive.

Sources: GameStop News Room, Inc.com, Inc.com, Reddit, Kelli Durkin on Twitter, Margerum on LinkedIn

GameStop Corp. today released financial results on the company’s new Investor Relations platform for the second quarter ended July 31, 2021.

The gaming retailer published condensed and consolidated financial statements for the quarter.

The Company’s Form 10-Q and supplemental information can be found at GameStop’s Investor Relations.

SECOND QUARTER OVERVIEW

Generated net sales of $1.183 billion, compared to $942 million in the prior year’s second quarter.

Ended the period with cash and restricted cash of $1.78 billion.

Ended the period with no long-term debt, other than a $47.5 million low-interest loan associated with the French government’s pandemic response.

Invested in long-term growth initiatives that include expanding the Company’s product catalog, enhancing its fulfillment network capabilities and technology, and adding talent across the organization.

Entered into a lease of a new 530,000 square foot fulfillment center in Reno, Nevada, positioning the Company’s fulfillment network to span both coasts of the continental U.S.

Entered into a lease of a new customer care center in Pembroke Pines, Florida and started building out U.S.-based customer care operations.

THE RELEASE

GameStop’s Earnings Release can be found here:

GameStop News Room, September 08 2021

GameStop’s Q2 2021 Earnings Call can be heard here:

Q2 2021 Gamestop Corp. Earnings Conference Call (YouTube, Webcast)

GameStop’s Form 10-Q can be found here: 

COMMISSION FILE NO. 1-32637   (HTML, IXBRL, RTF, PDF, XLS, XRBL)

Source: GameStop News Room