On America’s Independence Day, Ryan Cohen has embraced GameStop’s new look alongside their famous “Power to the Players” slogan.

GameStop’s Chairman has sent out a tweet on the Fourth of July featuring the gaming retailer’s classic tagline followed by an American flag emoji. 

The tweet was also paired with an update to Cohen’s Twitter profile.

When Cohen was granted his new position at the Annual Shareholders Meeting, he updated his bio to feature a chair emoji and GameStop’s username. In the last few weeks, Cohen slightly changed his Twitter bio, properly capitalizing both @Chewy and @GameStop and removing the comma in-between both companies. Sorry, we’re a bit crazy.

Now, Cohen has updated his cover photo as well, ditching the Florida palm trees in favor of the famous slogan.

Power to the Players

This same slogan and graphic design is now featured as a cover photo for @GameStop on Twitter.

In the last week, GameStop has flaunted the black and white branding that GMEdd uncovered on June 18th being implemented on all of the GameStop Corp. social profiles. Unannounced, GameStop has deactivated the @GameStopCorp Twitter profile and brought the new look onto the consumer-facing social platforms. 

Source: Ryan Cohen on Twitter